空间和社交距离对犯错品牌评价的影响

[1] 乡土中国[M]. 上海人民出版社 , 费孝通著, 2007

[2] 老子今注今译[M]. 商务印书馆[（春秋）老子著], 2003

[3] Psychological Distancing: Why Happiness Helps You See the Big Picture[J] . Aparna A. Labroo,Vanessa M. Patrick.Journal of Consumer Research . 2009 (5)

[4] Critical incidents and the impact of satisfaction on customer share [J]. JOURNAL OF MARKETING, 2008, 72 (04) : 123 - 142

[5] Seeing the Forest or the Trees: Implications of Construal Level Theory for Consumer Choice[J] . Ravi Dhar,Eunice Y. Kim.Journal of Consumer Psychology . 2007 (2)

[6] Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior[J] . Yaacov Trope,Nira Liberman,Cheryl Wakslak.Journal of Consumer Psychology . 2007 (2)

[7] Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression[J] . A. V. Muthukrishnan,Amitava Chattopadhyay.Journal of Marketing Research . 2007 (2)

[8] When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk[J] . Sucharita Chandran,Geeta Menon.Journal of Consumer Research . 2004 (2)

[9] The neural basis of the Weber–Fechner law: a logarithmic mental number line[J] . Stanislas Dehaene.Trends in Cognitive Sciences . 2003 (4)

[10] A longitudinal study of complaining customers' evaluations of multiple service failures and recovery efforts [J]. JOURNAL OF MARKETING, 2002, 66 (04) : 57 - 71

[1] 乡土中国[M]. 上海人民出版社 , 费孝通著, 2007

[2] 老子今注今译[M]. 商务印书馆[（春秋）老子著], 2003

[3] Psychological Distancing: Why Happiness Helps You See the Big Picture[J] . Aparna A. Labroo,Vanessa M. Patrick.Journal of Consumer Research . 2009 (5)

[4] Critical incidents and the impact of satisfaction on customer share [J]. JOURNAL OF MARKETING, 2008, 72 (04) : 123 - 142

[5] Seeing the Forest or the Trees: Implications of Construal Level Theory for Consumer Choice[J] . Ravi Dhar,Eunice Y. Kim.Journal of Consumer Psychology . 2007 (2)

[6] Construal Levels and Psychological Distance: Effects on Representation, Prediction, Evaluation, and Behavior[J] . Yaacov Trope,Nira Liberman,Cheryl Wakslak.Journal of Consumer Psychology . 2007 (2)

[7] Just Give Me Another Chance: The Strategies for Brand Recovery from a Bad First Impression[J] . A. V. Muthukrishnan,Amitava Chattopadhyay.Journal of Marketing Research . 2007 (2)

[8] When a Day Means More than a Year: Effects of Temporal Framing on Judgments of Health Risk[J] . Sucharita Chandran,Geeta Menon.Journal of Consumer Research . 2004 (2)

[9] The neural basis of the Weber–Fechner law: a logarithmic mental number line[J] . Stanislas Dehaene.Trends in Cognitive Sciences . 2003 (4)

[10] A longitudinal study of complaining customers' evaluations of multiple service failures and recovery efforts [J]. JOURNAL OF MARKETING, 2002, 66 (04) : 57 - 71