市场导向对物流企业绩效的影响:以服务创新为中介变量——基于中国物流企业的实证研究

被引：8

作者：

王坤

骆温平

机构：

[1] 上海海事大学科学研究院

来源：

中国流通经济 | 2014年 / 28卷 / 12期

关键词：

市场导向; 企业绩效; 物流服务创新;

D O I：

10.14089/j.cnki.cn11-3664/f.2014.12.009

中图分类号：

F259.23 [物资企业经营与管理];

学科分类号：

1201 ; 1202 ; 020205 ;

摘要：

基于国内外相关研究及我国物流企业服务创新实践,构建了顾客导向、竞争者导向对物流服务创新、企业绩效影响的概念模型,提出了基本假设,并以调查获取的152份物流企业数据为样本进行实证分析,最终结果认为:(1)市场导向对企业绩效有正向影响,然而顾客导向较竞争者导向对企业绩效的直接影响更为显著,竞争者导向较顾客导向对企业绩效的间接影响更为显著。(2)在顾客导向及竞争者导向作用于企业绩效的机制中,服务创新发挥了重要的中介作用。(3)物流服务创新对物流企业绩效的提升作用非常显著,服务创新不仅可以实现更高的顾客满意度,更是企业经营绩效及盈利能力提升的重要驱动力。

引用

页码：39 / 43

页数：5

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