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Market efficiency; long-term returns; and behavioral finance 1 The comments of Brad Barber; David Hirshleifer; S.P. Kothari; Owen Lamont; Mark Mitchell; Hersh Shefrin; Robert Shiller; Rex Sinquefield; Richard Thaler; Theo Vermaelen; Robert Vishny; Ivo Welch; and a referee have been helpful. Kenneth French and Jay Ritter get special thanks. 1.[J].Eugene F. Fama.Journal of Financial Economics.1998, 3

