移动营销活动模式研究

[1] Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. Hans H Bauer,Stuart J. Barnes,Tina Reichardt,Marcus M. Neumann. Journal of Electronic Commerce Research . 2005

[2] A Contribution to Theory Building for Mobile Marketing:Categorizing Mobile Marketing Campaigns through Case Study Research. Pousttchi K,Wiedemann D G. 2006 International Conference on Mobile Business . 2006

[3] V-Card:Sublimated Message and Lifestyle Services for the Mobile Mass-Market. R Mohr,H N sekabel,T Keber. Proceedings of International Conference on Advances in Mobile Multimedia . 2003

[4] Success Factors and Industry Diffusion of Mobile Marketing. A Scharl,ADickinger,JMurphy. Electronic Commerce Research and Applications . 2005

[5] The Success Factors of Mobile Advertising Value Chain. M Lepp niemi,H Karjaluoto,J Salo. Ebusiness Review . 2004

[6] Mobile Marketing:The Message Revolution. Haig,M. . 2002

[7] Factors Influencing Mobile Messaging Advertising Effectiveness. D.Drosos,and G.M Giaglis. Eltrum Working Paper Series,WP 2004 009 . 2004

[8] Mobile Permission Marketing-Framing the Market Inquiry. P.Kavassalis,N.Spyropoulou,D.Drossos,V.Mitrokostas,G.Gikas,and A.Hatzistamatiou. Proc.13th Int.Telecommunications Society‘s(ITS)European Regional Conf . 2002

[1] Driving consumer acceptance of mobile marketing: a theoretical framework and empirical study. Hans H Bauer,Stuart J. Barnes,Tina Reichardt,Marcus M. Neumann. Journal of Electronic Commerce Research . 2005

[2] A Contribution to Theory Building for Mobile Marketing:Categorizing Mobile Marketing Campaigns through Case Study Research. Pousttchi K,Wiedemann D G. 2006 International Conference on Mobile Business . 2006

[3] V-Card:Sublimated Message and Lifestyle Services for the Mobile Mass-Market. R Mohr,H N sekabel,T Keber. Proceedings of International Conference on Advances in Mobile Multimedia . 2003

[4] Success Factors and Industry Diffusion of Mobile Marketing. A Scharl,ADickinger,JMurphy. Electronic Commerce Research and Applications . 2005

[5] The Success Factors of Mobile Advertising Value Chain. M Lepp niemi,H Karjaluoto,J Salo. Ebusiness Review . 2004

[6] Mobile Marketing:The Message Revolution. Haig,M. . 2002

[7] Factors Influencing Mobile Messaging Advertising Effectiveness. D.Drosos,and G.M Giaglis. Eltrum Working Paper Series,WP 2004 009 . 2004

[8] Mobile Permission Marketing-Framing the Market Inquiry. P.Kavassalis,N.Spyropoulou,D.Drossos,V.Mitrokostas,G.Gikas,and A.Hatzistamatiou. Proc.13th Int.Telecommunications Society‘s(ITS)European Regional Conf . 2002