共 13 条
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Market Orientation and Alternative Strategic Orientations: A Longitudinal Assessment of Performance Implications[J] . Charles H. Noble,Rajiv K. Sinha,Ajith Kumar.Journal of Marketing . 2002 (4)
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Competitive determinants of organizational risk-taking attitude: the role of strategic reference points[J] . Aviv Shoham,Avi Fiegenbaum.Management Decision . 2002 (2)
[4]
Market orientation and dimensions of strategic orientation[J] . Robert E. Morgan,Carolyn A. Strong.European Journal of Marketing . 1998 (11)
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Deterrence, Reputations, and Competitive Cognition[J] . Bruce H. Clark,David B. Montgomery.Management Science . 1998 (1)
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Innovation, marketing strategy, environment, and performance[J] . Franklyn A. Manu.Journal of Business Research . 1996 (1)
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Performance implications of buyer-supplier relationships in industrial markets[J] . Jan B. Heide.Journal of Business Research . 1995 (1)
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Strategic orientations, competitive advantage, and business performance[J] . Peter Wright.Journal of Business Research . 1995 (2)
[9]
Maximizing the potential of strategic typologies for marketing strategy research[J] . Richard Speed.Journal of Strategic Marketing . 1993 (3)