引导用语对绿色消费行为意愿的影响作用分析

被引：3

作者：

陈凯

丁蒙

彭茜

机构：

[1] 北京林业大学经济管理学院

来源：

当代经济管理 | 2016年 / 38卷 / 01期

关键词：

引导用语; 绿色消费; 环境态度; 调节作用; 理论模型;

D O I：

10.13253/j.cnki.ddjjgl.2016.01.003

中图分类号：

F713.55 [商业心理学、市场心理学];

学科分类号：

040203 ;

摘要：

引导用语是否能对绿色消费起到促进作用,目前学界尚缺乏研究。借鉴国内外有关引导用语、绿色消费、环境态度等领域的研究,分析了强势/不强势引导用语对环境态度与绿色消费行为意愿之间以及绿色消费行为障碍与绿色消费行为意愿之间关系的调节作用,构建了引导用语对绿色消费行为意愿调节作用的理论模型,同时对进一步的实证研究提出了建议与展望。

引用

页码：11 / 16

页数：6

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