企业社会责任对企业形象影响的实证研究——来自中国银行业的经验证据

[1] 企业社会责任概念范畴的归纳性分析 [J]. 中国工业经济, 2007, (05) : 71 - 79

[2] 企业社会责任观的演进与发展:基于综合性社会契约的理解 [J]. 中国工业经济, 2003, (12) : 85 - 92

[3] Corporate social responsibility: attributions, loyalty, and the mediating role of trust[J] . Pavlos A. Vlachos,Argiris Tsamakos,Adam P. Vrechopoulos,Panagiotis K. Avramidis.Journal of the Academy of Marketing Science . 2009 (2)

[4] Reaping relational rewards from corporate social responsibility: The role of competitive positioning[J] . Shuili Du,C.B. Bhattacharya,Sankar Sen.International Journal of Research in Marketing . 2007 (3)

[5] The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment[J] . Sankar Sen,C. B. Bhattacharya,Daniel Korschun.Journal of the Academy of Marketing Science . 2006 (2)

[6] Building corporate associations: Consumer attributions for corporate socially responsible programs[J] . Pam Scholder Ellen,Deborah J. Webb,Lois A. Mohr.Journal of the Academy of Marketing Science . 2006 (2)

[7] CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive[J] . Nora J. Rifon,Sejung Marina Choi,Carrie S. Trimble,Hairong Li.Journal of Advertising . 2004 (1)

[8] When is honesty the best policy? The effect of stated company intent on consumer skepticism [J]. JOURNAL OF CONSUMER PSYCHOLOGY, 2003, 13 (03) : 349 - 356

[9] Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion[J] . Marcel van Marrewijk.Journal of Business Ethics . 2003 (2)

[10] Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent[J] . Margaret C. Campbell,Amna Kirmani.Journal of Consumer Research . 2000 (1)

[1] 企业社会责任概念范畴的归纳性分析 [J]. 中国工业经济, 2007, (05) : 71 - 79

[2] 企业社会责任观的演进与发展:基于综合性社会契约的理解 [J]. 中国工业经济, 2003, (12) : 85 - 92

[3] Corporate social responsibility: attributions, loyalty, and the mediating role of trust[J] . Pavlos A. Vlachos,Argiris Tsamakos,Adam P. Vrechopoulos,Panagiotis K. Avramidis.Journal of the Academy of Marketing Science . 2009 (2)

[4] Reaping relational rewards from corporate social responsibility: The role of competitive positioning[J] . Shuili Du,C.B. Bhattacharya,Sankar Sen.International Journal of Research in Marketing . 2007 (3)

[5] The role of corporate social responsibility in strengthening multiple stakeholder relationships: A field experiment[J] . Sankar Sen,C. B. Bhattacharya,Daniel Korschun.Journal of the Academy of Marketing Science . 2006 (2)

[6] Building corporate associations: Consumer attributions for corporate socially responsible programs[J] . Pam Scholder Ellen,Deborah J. Webb,Lois A. Mohr.Journal of the Academy of Marketing Science . 2006 (2)

[7] CONGRUENCE EFFECTS IN SPONSORSHIP: The Mediating Role of Sponsor Credibility and Consumer Attributions of Sponsor Motive[J] . Nora J. Rifon,Sejung Marina Choi,Carrie S. Trimble,Hairong Li.Journal of Advertising . 2004 (1)

[8] When is honesty the best policy? The effect of stated company intent on consumer skepticism [J]. JOURNAL OF CONSUMER PSYCHOLOGY, 2003, 13 (03) : 349 - 356

[9] Concepts and Definitions of CSR and Corporate Sustainability: Between Agency and Communion[J] . Marcel van Marrewijk.Journal of Business Ethics . 2003 (2)

[10] Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent[J] . Margaret C. Campbell,Amna Kirmani.Journal of Consumer Research . 2000 (1)