影响消费者接受3G手机的因素研究

被引：5

作者：

扈岩 ^{[1
]}

王天乐 ^{[1
]}

车宏生 ^{[1
]}

李川 ^{[2
]}

机构：

[1] 北京师范大学心理学院

[2] 巴黎第十一大学

来源：

未来与发展 | 2009年 / 08期

关键词：

3G手机; 采用意图; 科技接受模型; 计划行为理论; 理性行为理论;

D O I：

暂无

中图分类号：

F626 [电信企业组织和经营管理]; F713.55 [商业心理学、市场心理学]; F224 [经济数学方法];

学科分类号：

020205 ; 0202 ; 040203 ; 0701 ; 070104 ;

摘要：

2009年1月14日,我国工业和信息化部开始正式发放3G牌照,如何使广大消费者接受3G手机成为我国推广3G成败的关键,因此必须在前期澄清影响消费者购买3G手机意愿的因素。本文以自我效能为前置因素,基于科技接受模型,在认知建构中增加态度、主观规范和知觉行为控制等变量,使用LISREL建立结构方程模型,考查上述因素对消费者3G手机采用意图的影响。

引用

页码：41 / 46+30 +30

页数：7

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