共 8 条
- [1] Product Entry in International Markets: the Effect of Country-of-origin on First-mover Advantage. Hwei-Chung Chen,Arun Pereira. Journal of Product & Brand Management . 1999
- [2] Country of Origin in International Marketing: a Strategy for UK Firms. Osondu,Abraham N. Executive Accountant . 1996
- [3] Country-of-origin Effects for Uni-national and Bi-national Products. C. Min Han,Vern Terpstra. Journal of International Business Studies . 1988
- [4] Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product. Paul Chao. Journal of International Business Studies . 1993
- [5] Country Image: Halo or Summary Construct?. C. Min Han. Journal of Marketing . 1989
- [6] Country Equity and Country Branding: Problems and Prospects. Nicolas Papadopouls,Louise heslop. Journal of Brand Management . 2002
- [7] Country of Origin Marketing over the Product Life Cycle: a Danish Case Study. Hanne Niss. European Journal of Marketing . 1996
- [8] Product Bias in the Central American Common Market. Schooler,R. D. Journal of Marketing . 1965