搜索中立和搜索偏向在美国的争论和理论分析

被引:4
作者
邓元宏
机构
[1] 河北大学新闻传播学院
关键词
搜索中立; 搜索偏向; 网络中立; 职业道德; 价值导向设计;
D O I
10.15897/j.cnki.cn51-1046/g2.2016.15.012
中图分类号
G206 [传播理论];
学科分类号
050302 ;
摘要
搜索引擎是网络内容与网络使用者之间的纽带,也是各种利益关系的交汇点,因此搜索中立在美国受到不少支持,希望搜索引擎不偏向于自己的利益和自己的利益相关者。也有观点认为搜索引擎的基本机制就是将某些价值放在优先地位的分析机制。从理论角度看,搜索中立和搜索偏向是搜索引擎职业道德研究的基本概念,其价值在于支持搜索引擎企业进行正确的价值判断和价值导向设计,以及支持网络规制和网络治理体系建设。
引用
收藏
页码:62 / 66
页数:5
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