营销渠道合作理论及其应用

[1] 权力、冲突与合作:中国工商企业之间渠道行为的实证研究 [J]. 管理世界, 2002, (03) : 117 - 124

[2] 中国商业理论前沿[M]. 社会科学文献出版社 , 郭冬乐, 2003

[3] 市场营销百科[M]. 辽宁教育出版社 , (英)迈克尔·J.贝克(MichaelJ.Baker)主编, 1998

[4] On Distributor Commitment in Marketing Channels for Industrial Products: Contrast between the United States and Japan[J] . Keysuk Kim,Changho Oh.Journal of International Marketing . 2002 (1)

[5] The role of interpersonal liking in building trust in long-term channel relationships [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2001, 29 (01) : 3 - 15

[6] Behavioral dimensions of channels of distribution: Review and synthesis[J] . Shelby D. Hunt,Nina M. Ray,R. Wood.Journal of the Academy of Marketing Science . 1985 (3)

[1] 权力、冲突与合作:中国工商企业之间渠道行为的实证研究 [J]. 管理世界, 2002, (03) : 117 - 124

[2] 中国商业理论前沿[M]. 社会科学文献出版社 , 郭冬乐, 2003

[3] 市场营销百科[M]. 辽宁教育出版社 , (英)迈克尔·J.贝克(MichaelJ.Baker)主编, 1998

[4] On Distributor Commitment in Marketing Channels for Industrial Products: Contrast between the United States and Japan[J] . Keysuk Kim,Changho Oh.Journal of International Marketing . 2002 (1)

[5] The role of interpersonal liking in building trust in long-term channel relationships [J]. JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, 2001, 29 (01) : 3 - 15

[6] Behavioral dimensions of channels of distribution: Review and synthesis[J] . Shelby D. Hunt,Nina M. Ray,R. Wood.Journal of the Academy of Marketing Science . 1985 (3)