感知风险如何影响消费者购买行为?——国内消费者知觉风险结构实证研究

被引：18

作者：

朱丽叶

潘明霞

卢泰宏

机构：

[1] 中山大学管理学院

来源：

现代管理科学 | 2007年 / 08期

关键词：

知觉风险; 风险维度; 结构关系;

D O I：

暂无

中图分类号：

F713.55 [商业心理学、市场心理学]; F224 [经济数学方法];

学科分类号：

040203 ; 0701 ; 070104 ;

摘要：

知觉风险是国际上消费者行为研究中的重要主题。西方学者经长期大量的研究,关于知觉风险的维度构成及结构关系的模型日趋成熟。由于社会文化背景因素是影响知觉风险的一个重要因素,对于西方消费者的研究成果能否应用于国内是尚未解决的问题,文章通过实证研究对此做出了回答,并进一步比较了中西方消费者风险感知的差异性。

引用

页码：13 / 15

页数：3

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