基于旅游服务功能的饭店网站评价初步研究——以南京市星级饭店为例

被引：21

作者：

万绪才

机构：

[1] 南京财经大学旅游管理系

来源：

旅游学刊 | 2007年 / 07期

关键词：

饭店网站; 评价; 旅游服务功能; 南京市;

D O I：

暂无

中图分类号：

F719 [服务业];

学科分类号：

摘要：

本文试图对我国旅游饭店网站评价问题进行初步探讨。文章运用调查法,从旅游服务功能视角构建饭店网站评价指标体系,建立指标量化评分方法,并对南京市星级饭店网站进行实际评价。结果表明,目前南京市星级饭店信息化水平不高,已建网站旅游服务功能总体上尚待完善,不同档次星级饭店网站旅游服务功能差异性较为明显,中低档饭店网站旅游服务功能不完善现象更为突出。

引用

页码：64 / 67

页数：4

共 8 条

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