节事消费者感知价值的维度和测量研究

被引：55

作者：

张涛 ^{[1
]}

贾生华 ^{[2
]}

机构：

[1] 澳门科技大学国际旅游学院

[2] 浙江大学管理学院

来源：

旅游学刊 | 2008年 / 05期

关键词：

节事活动; 感知价值; 价值维度; 测度量表;

D O I：

暂无

中图分类号：

F590 [旅游经济理论与方法];

学科分类号：

120203 ;

摘要：

本研究剖析节事消费者感知价值的内在维度,构建节事感知价值的形成式测度量表。研究发现节事消费者感知价值包含便利价值、服务价值、感知价格、美感价值、玩乐价值和社会价值6个维度。感知价格对感知价值有负面影响,其他维度则发挥正向影响。明晰价值维度并构造测度量表,为创造和传递价值、建立节事的竞争优势提供重要手段。

引用

页码：74 / 78

页数：5

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