学术虚拟社区持续知识共享意愿研究——启发式-系统式模型的视角

被引:57
作者
陈明红 [1 ]
刘莹 [1 ]
漆贤军 [2 ]
机构
[1] 中山大学资讯管理学院
[2] 广西大学公共管理学院
关键词
学术虚拟社区; 知识共享; 持续意愿; 启发式-系统式模型;
D O I
暂无
中图分类号
G253 [藏书建设和藏书组织];
学科分类号
050302 [传播学];
摘要
文章采用社会心理学的启发式-系统式模型,从行为决策的一般规律出发,构建学术虚拟社区持续知识共享意愿的理论模型。利用网络问卷调查获得的样本数据对概念模型和理论假设进行实证检验。研究结果表明:知识共享满意度同时受到系统式因素(知识共享质量、知识共享有用性)和启发式因素(知识共享数量、知识来源可信度)的影响,其与持续共享意愿之间具有显著的正相关关系。
引用
收藏
页码:83 / 91
页数:9
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