社交媒体国际学术研究综述——基于SSCI高被引论文的观察

被引:15
作者
徐剑
商晓娟
机构
[1] 上海交通大学人文艺术研究院
关键词
社交媒体; 高被引论文; Facebook;
D O I
10.13806/j.cnki.issn1008-7095.2015.01.012
中图分类号
G206 [传播理论]; G353.1 [情报资料的分析和研究];
学科分类号
摘要
本文通过对社交媒体在SSCI高被引论文的分析,追溯社交媒体研究在国际学术界的发展脉络及主题切换。研究发现,国际社交媒体学术研究从社交媒体使用行为的分析起步,深入探讨了社交媒体带来的社会资本变化,分析了"产消合一"的营销模式变革,并对社交媒体上个人信息公开带来的隐私泄露等法律问题进行了思考。未来的研究趋势主要体现在大数据、跨国别、社会动员、谣言自动化防控、社交媒体的盈利模式探讨以及跨学科的认知行为研究等领域。
引用
收藏
页码:102 / 108
页数:7
相关论文
共 18 条
[2]  
Networked Narratives: Understanding Word-of-Mouth Marketing in Online Communities[J] . Robert V. Kozinets,Kristine de Valck,Andrea C. Wojnicki,Sarah J. S. Wilner.Journal of Marketing . 2010 (2)
[3]  
Facebook and Online Privacy: Attitudes, Behaviors, and Unintended Consequences[J] . BernhardDebatin,Jennette P.Lovejoy,Ann‐KathrinHorn,Brittany N.Hughes.Journal of Computer‐Mediated Communication . 2009 (1)
[4]  
Is There Social Capital in a Social Network Site?: Facebook Use and College Students' Life Satisfaction, Trust, and Participation[J] . SebastiánValenzuela,NamsuPark,Kerk F.Kee.Journal of Computer‐Mediated Communication . 2009 (4)
[5]  
Social media: The new hybrid element of the promotion mix[J] . W. Glynn Mangold,David J. Faulds.Business Horizons . 2009 (4)
[6]  
Users of the world, unite! The challenges and opportunities of Social Media[J] . Andreas M. Kaplan,Michael Haenlein.Business Horizons . 2009 (1)
[7]  
Role of social media in online travel information search[J] . Zheng Xiang,Ulrike Gretzel.Tourism Management . 2009 (2)
[8]  
Facebook, social integration and informal learning at university: 'It is more for socialising and talking to friends about work than for actually doing work'[J] . Clare Madge,Julia Meek,Jane Wellens,Tristram Hooley.Learning, Media and Technology . 2009 (2)
[9]  
The Taste for Privacy: An Analysis of College Student Privacy Settings in an Online Social Network[J] . KevinLewis,JasonKaufman,NicholasChristakis.Journal of Computer‐Mediated Communication . 2008 (1)
[10]  
Personality and motivations associated with Facebook use[J] . Craig Ross,Emily S. Orr,Mia Sisic,Jaime M. Arseneault,Mary G. Simmering,R. Robert Orr.Computers in Human Behavior . 2008 (2)