共 12 条
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The Role of Soft Factors in Implementing a Service-Oriented Strategy in Industrial Marketing Companies.[J].Christian Homburg;Martin Fassnacht;Christof Guenther.Journal of Business To Business Marketing.2003, 2
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Service orientation in transitional markets: does it matter?.[J].Monty L. Lynn;Richard S. Lytle;Samo Bobek.European Journal of Marketing.2000, 3
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Linking Customer Service Orientation to Competitive Performance: Does the Marketing Concept Really Work?.[J].Newell D. Wright;James W. Pearce;James W. Busbin.Journal of Marketing Theory and Practice.1997, 4
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Developing customer orientation among service employees.[J].Scott W. Kelley.Journal of the Academy of Marketing Science.1992, 1

