顾客组织社会化研究综述与未来展望

被引：16

作者：

汪涛

张辉

刘洪深

机构：

[1] 武汉大学经济与管理学院

来源：

外国经济与管理 | 2011年 / 33卷 / 02期

关键词：

顾客组织社会化; 顾客参与; 顾客价值共创;

D O I：

10.16538/j.cnki.fem.2011.02.005

中图分类号：

F272.92 [人事管理];

学科分类号：

1201 ;

摘要：

顾客组织社会化反映了服务营销领域将顾客作为组织成员来研究的方向。本文对顾客组织社会化相关文献进行了梳理,从顾客组织社会化的概念、策略、后果等方面对现有研究展开了述评,并指出了该领域的未来研究方向。

引用

页码：33 / 40

页数：8

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