国外旅游网络口碑研究进展述评:2004~2011

被引:17
作者
柴海燕
机构
[1] 中国地质大学(武汉)经济管理学院
关键词
旅游网络口碑; 传播; 在线点评; 博客;
D O I
10.16323/j.cnki.lykx.2013.03.008
中图分类号
F591 [世界旅游事业]; F49 [信息产业经济];
学科分类号
1201 ;
摘要
本文基于拉斯韦尔"五W"模式,对近年国外学术期刊和论文集中发表的旅游网络口碑方面的研究文献进行了系统梳理。这一领域已成为国外学界关注的热点,研究内容主要集中于网络口碑信息发布者的特征及其动机、口碑传播内容偏好、口碑受众的特征及其接受动机、口碑传播渠道和传播效果等方面。研究方法上强调定性和定量分析相结合,注重案例研究和网络实证研究。
引用
收藏
页码:84 / 95
页数:12
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