消费者对互联网银行的可接受度问题研究

被引:9
作者
刘志洋
机构
[1] 东北师范大学经济学院
关键词
互联网金融; 互联网银行; 风险感知; 消费者可接受度;
D O I
10.14134/j.cnki.cn33-1337/c.2015.02.012
中图分类号
F724.6 [电子贸易、网上贸易]; F832.33 [商业银行(专业银行)];
学科分类号
1201 ;
摘要
互联网银行能否取得成功很大程度上取决于消费者对其的接受程度。西方互联网银行的发展早于中国,所以对其研究也早于中国,但这些早期研究对中国仍有启发意义。本文在借鉴西方学者研究基础上,综述了研究消费者是否接受互联网银行的相关理论,分析了影响消费者对互联网银行可接受度的相关因素,并着重从消费者的风险感知视角研究了影响消费者接受互联网银行的风险,最后就如何发展中国互联网银行提出了政策建议。
引用
收藏
页码:85 / 93
页数:9
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