西方非市场战略的研究及其启示

被引:13
作者
周海炜
薛红霞
机构
[1] 河海大学商学院
关键词
非市场战略; 战略管理; 战略研究;
D O I
10.16192/j.cnki.1003-2053.2007.03.015
中图分类号
F272 [企业计划与经营决策];
学科分类号
1201 ;
摘要
市场本身的缺陷及各种非市场因素对企业战略的影响越来越大,企业的非市场战略正在成为战略管理研究的重要内容。在论述西方的非市场战略研究涉及的非市场、非市场环境等基本概念及其影响,分析政治战略、社会公众战略等战略类型、以及一般性非市场战略内容与模式等问题的基础上。探讨建立我国企业的非市场战略体系。
引用
收藏
页码:472 / 477
页数:6
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