服务场景的探索性研究:服务营销管理的新视野

[1] The role of environment in marketing services:theconsumer perspective. Baker J. The services challenge:Integra-ting for competitive advantage . 1987

[2] The effect of the servicescape on customers‘behavioral intentions in leisure service settings. Wakefield, K.L,Blodgett, J.G. Journal of Services Marketing . 1996

[3] Servicescapes: The Impact of Physical Surroundings on Customers and Employees. Bitner Mary Jo. Journal of Marketing . 1992

[4] The Determinants and Effects ofSlot ServicescapeSatisfaction in a Las Vegas casino. Lucas,A.F. . 2000

[5] The Influence ofthe Physical Environment in Offices. Davis,T. AcademyofManagement Journal . 1984

[6] Measurement andManagement ofSportscape. Wakefield,K.L,Blodgett,J.G,Sloan,H.J. Journal ofsports Management . 1995

[7] Conceptualizingand MeasuringServicescapes’’Impact on Service Encounter Outcomes. Hightower,R.J. . 1997

[8] Atmospherics as a marketing tool. Kotler,P. Journal of Retailing . 1973

[1] The role of environment in marketing services:theconsumer perspective. Baker J. The services challenge:Integra-ting for competitive advantage . 1987

[2] The effect of the servicescape on customers‘behavioral intentions in leisure service settings. Wakefield, K.L,Blodgett, J.G. Journal of Services Marketing . 1996

[3] Servicescapes: The Impact of Physical Surroundings on Customers and Employees. Bitner Mary Jo. Journal of Marketing . 1992

[4] The Determinants and Effects ofSlot ServicescapeSatisfaction in a Las Vegas casino. Lucas,A.F. . 2000

[5] The Influence ofthe Physical Environment in Offices. Davis,T. AcademyofManagement Journal . 1984

[6] Measurement andManagement ofSportscape. Wakefield,K.L,Blodgett,J.G,Sloan,H.J. Journal ofsports Management . 1995

[7] Conceptualizingand MeasuringServicescapes’’Impact on Service Encounter Outcomes. Hightower,R.J. . 1997

[8] Atmospherics as a marketing tool. Kotler,P. Journal of Retailing . 1973