新兴市场企业追赶战略:一个文献综述

被引：2

作者：

刘林青

韩菲颖

梅诗晔

机构：

[1] 武汉大学企业战略管理研究所

来源：

科技进步与对策 | 2016年 / 33卷 / 14期

关键词：

新兴市场企业; 追赶战略; 技术追赶; 市场追赶; 企业国际化;

D O I：

暂无

中图分类号：

F272 [企业计划与经营决策];

学科分类号：

1201 ;

摘要：

新兴市场企业通过不懈追赶实现快速崛起,引起越来越多学者的强烈关注,其追赶战略的形成在很大程度上受本国制度环境的影响。新兴市场国家处于从计划经济到市场经济的转型进程之中,在这一制度变迁背景下,企业面临诸多市场机遇,同时必须建立适应制度变化的能力以保证企业战略的动态性。从技术追赶和市场追赶两方面构建新兴市场企业追赶战略,技术追赶遵循改进型模仿、资源整合、自主创新的路径,市场追赶则主要利用成本领先和差异化优势提升市场份额,技术追赶与市场追赶相互促进,企业国际化既是追赶目的也是追赶手段。

引用

页码：155 / 160

页数：6

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