悲伤消费效应研究综述

被引：8

作者：

李爱梅

李伏岭

机构：

[1] 暨南大学管理学院

来源：

外国经济与管理 | 2013年 / 35卷 / 09期

关键词：

悲伤消费效应; 情绪调节性消费; 自我聚焦; 控制感; 无助感;

D O I：

10.16538/j.cnki.fem.2013.09.003

中图分类号：

F014.5 [消费与积累];

学科分类号：

0201 ;

摘要：

悲伤情绪对人类的决策行为具有深刻影响。许多研究表明,悲伤情绪会增加个体消费,使个体花费更多的金钱来获得一件商品,这种现象被称为"悲伤消费效应"。本文基于文献回顾,总结了悲伤情绪下消费的享乐性、无意识性和策略性三大特点,介绍了相关理论对悲伤消费效应的解释,从自我聚焦、控制感和无助感三个方面探讨了悲伤消费效应的心理机制,并对未来研究重点进行了展望。

引用

页码：44 / 51+60 +60

页数：9

共 17 条

[1] 国外无意识消费行为研究述评 [J].

张敏 .

外国经济与管理, 2011, 33 (09) :51-58

[2] A special emphasis and look at the emotional side of ethical decision-making [J].

Vitell S.J. ;

King R.A. ;

Singh J.J. .

AMS Review, 2013, 3 (2) :74-85

[3] Affect as a Decision-Making System of the Present [J].

Chang, Hannah H. ;

Pham, Michel Tuan .

JOURNAL OF CONSUMER RESEARCH, 2013, 40 (01) :42-63

[4]

Emotion regulation consumption: When feeling better is the aim[J] . ElyriaKemp,Steven W.Kopp.Journal of Consumer Behaviour . 2011 (1)

[5]

Emotional Accounting: How Feelings about Money Influence Consumer Choice[J] . Jonathan Levav,A. Peter McGraw.Journal of Marketing Research . 2009 (1)

[6] On the consumption of negative feelings [J].

Andrade, Eduardo B. ;

Cohen, Joel B. .

JOURNAL OF CONSUMER RESEARCH, 2007, 34 (03) :283-300

[7]

Feelings and Consumer Decision Making: The Appraisal-Tendency Framework[J] . Seunghee Han,Jennifer S. Lerner,Dacher Keltner.Journal of Consumer Psychology . 2007 (3)

[8]

Temporal self-regulation theory: A model for individual health behavior[J] . Peter A. Hall,Geoffrey T. Fong.Health Psychology Review . 2007 (1)

[9] The influence of incidental affect on consumers' food intake [J].

Garg, Nitika ;

Wansink, Brian ;

Inman, J. Jeffrey .

JOURNAL OF MARKETING, 2007, 71 (01) :194-206

[10]

Informational Properties of Anxiety and Sadness, and Displaced Coping[J] . Rajagopal Raghunathan,Michel T. Pham,Kim P. Corfman.Journal of Consumer Research . 2006 (4)

← 1 2 →