顾客参与新产品开发对企业技术创新绩效的影响机制——基于B-B情境下的实证研究

被引:49
作者
姚山季 [1 ]
王永贵 [2 ]
机构
[1] 南京工业大学经济与管理学院
[2] 不详
关键词
顾客参与; 新产品开发; 技术创新绩效; 影响机制;
D O I
暂无
中图分类号
F273.1 [企业技术管理]; F274 [企业供销管理]; F224 [经济数学方法];
学科分类号
1201 ; 0701 ; 070104 ;
摘要
以B-B市场中的制造企业为研究对象,在对顾客参与组成维度进行明确划分的基础上,构建了顾客参与对技术创新绩效影响的机制模型。实证分析的结果表明:信息提供、共同开发对信息共享和技术创新绩效的积极影响显著;顾客创新对技术创新绩效的积极影响显著;信息共享对技术创新绩效的积极影响显著;信息共享在信息提供(共同开发)和技术创新绩效之间的完全(部分)中介效应显著;信息共享在顾客创新和技术创新绩效之间的中介效应不显著。
引用
收藏
页码:34 / 41
页数:8
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