采纳用户生成内容的影响因素分析

被引：15

作者：

郜雁

莫祖英

机构：

[1] 武汉大学信息资源研究中心

来源：

信息资源管理学报 | 2014年 / 04期

关键词：

用户生成内容; UGC质量; UGC信息源可信性; UGC感知有用性; UGC采纳;

D O I：

10.13365/j.jirm.2014.04.069

中图分类号：

TP393.09 []; G206 [传播理论];

学科分类号：

080402 ; 050302 ;

摘要：

Web2.0技术的发展为用户生成内容(UGC)的发展提供了大量的机会。本文目的是研究意见寻求者意愿接受和采纳UGC的程度以及分析影响消费者采纳UGC的影响因素。在双过程理论以及信息采纳模型的理论基础上,我们通过抽取158个样本,对社会化媒体豆瓣电影进行实证研究并分析了影响在线意见寻求者采纳UGC的因素。研究结果表明详尽性、及时性以及相关性成为了UGC质量的最有效的影响因素,并且进而成为影响UGC采纳的关键影响因素。

引用

页码：69 / 77

页数：9

共 16 条

[1] Web2.0环境下影响用户生成内容的主要动因研究 [J].

赵宇翔 ;

朱庆华 .

中国图书馆学报, 2009, 35 (05) :107-116

[2]

Exploring Consumer Motivations for Creating User-Generated Content[J] . Terry Daugherty,Matthew S. Eastin,Laura Bright.Journal of Interactive Advertising . 2008 (2)

[3] Online consumer communities and their value to new product developers [J].

Pitta, Dennis A. ;

Fowler, Danielle .

JOURNAL OF PRODUCT AND BRAND MANAGEMENT, 2005, 14 (05) :283-+

[4] A theoretical integration of user satisfaction and technology acceptance [J].

Wixom, BH ;

Todd, PA .

INFORMATION SYSTEMS RESEARCH, 2005, 16 (01) :85-102

[5]

Product life cycle cost analysis: the impact of customer profiling, competitive advantage, and quality of IS information[J] . Alan S. Dunk.Management Accounting Research . 2004 (4)

[6]

The DeLone and McLean Model of Information Systems Success: A Ten-Year Update[J] . William H. Delone,Ephraim R. McLean.Journal of Management Information Systems . 2003 (4)

[7]

Informational Influence in Organizations: An Integrated Approach to Knowledge Adoption[J] . Stephanie Watts Sussman,Wendy Schneier Siegal.Information Systems Research . 2003 (1)

[8]

The Measurement of Web-Customer Satisfaction: An Expectation and Disconfirmation Approach[J] . Vicki McKinney,Kanghyun Yoon,Fatemeh “Mariam” Zahedi.Information Systems Research . 2002 (3)

[9]

Quality and effectiveness in Web-based customer support systems[J] . Solomon Negash,Terry Ryan,Magid Igbaria.Information & Management . 2002 (8)

[10]

Dimensions of e-quality[J] . Christian N. Madu,Assumpta A. Madu.International Journal of Quality & Reliability Management . 2002 (3)

← 1 2 →