基于消费者视角的企业社会责任研究述评

被引：23

作者：

周延风

肖文建

黄光

机构：

[1] 中山大学管理学院

来源：

消费经济 | 2007年 / 04期

关键词：

企业社会责任; 消费者视角; 消费者认知; 消费者响应;

D O I：

暂无

中图分类号：

F270 [企业经济理论和方法];

学科分类号：

1202 ; 120202 ;

摘要：

本文以消费者为视角,在回顾了消费者对企业社会责任认知的基础上,评介了西方学者在企业社会责任与消费者响应关系、以及从消费者视角对企业社会责任的测评体系等方面的研究成果,并扼要指出了西方学者的研究成果对我们的启示。

引用

页码：94 / 97

页数：4

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