社会学的修辞

The rhetorical turn is one of recently intellectual movements of broad and significant scope that takes place in humanities and social sciences. This paper proposes a framework of the rhetoric of sociological inquiry. A rhetorical approach to sociology is not necessarily destructive, although it rejects the orthodoxy view of knowledge. In contrast to the logic of inquiry, it emphasizes the moments of persuasion, communication and translation in academic activity. By discussing questions such as commonsense, story telling, quantophrenia and the metaphor of diagnosis, the paper challenges some basic postulates in sociology and suggests an alternative image of sociological practice.