购物价值对顾客重顾意愿的影响研究——以关系质量为研究中介

被引：4

作者：

张雅

机构：

[1] 武汉大学国际软件学院

来源：

中南财经政法大学学报 | 2012年 / 03期

关键词：

功能性购物价值; 享乐性购物价值; 顾客满意; 顾客信任; 顾客承诺; 重顾意愿;

D O I：

暂无

中图分类号：

F274 [企业供销管理]; F721 [商业经济体制和组织]; F224 [经济数学方法];

学科分类号：

1201 ; 020205 ; 1202 ; 120202 ; 0202 ; 0701 ; 070104 ;

摘要：

本文以286名百货商店顾客为样本,实证分析购物价值对关系质量与顾客重顾意愿的影响机制。研究表明,功能性购物价值只对顾客满意和顾客信任有积极影响,享乐性购物价值对顾客满意、顾客信任和顾客承诺均有积极影响,并且功能性购物价值对享乐性购物价值产生积极作用,顾客满意、顾客信任和顾客承诺对重顾意愿均有积极影响。进一步的中介效应检验表明,关系质量对购物价值与重顾意愿的中介作用得到部分支持。

引用

页码：107 / 112+133 +133

页数：7

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