大学生网购行为的主要影响因素:交易成本还是参照群体?

[1] Identifying key factors affecting consumer purchase behavior in an online shopping context[J] . Chung-Hoon Park,Young-Gul Kim. &nbspInternational Journal of Retail & Distribution Management . 2003 (1)

[2] An empirical study on consumer acceptance of products in electronic markets: a transaction cost model[J] . Ting-Peng Liang,Jin-Shiang Huang. &nbspDecision Support Systems . 1998 (1)

[3] Markets and hierarchies, analysis and antitrust implications: a study in the economics of internal organization. Williamson Oliver E. . 1975

[4] Reference Group Influence on Product and Brand Purchase Decisions. Bearden WO,Etzel MJ. Journal of Consumer Research . 1982

[5] "Contributions to the Theory of Reference Group Behavior.". Merton, Robert K,Alice Rossi. Continuities in Social Research . 1950

[6] Students and housewives:Difference in susceptibility to reference group influence. Park, C W,Lessig, V P. Journal of Consumer Research . 1977

[7] "Reviewoftheroleofconsumers’’transactioncostsinthetraditionalandonlineshoppingenvironments". Byramjee,Framarz,PradeepKorgaonkar. ReviewofBusinessResearch . 2013

[8] Information sources and reference group use and influence by young,single adult s in clothing purchase decisions. Byrd,Sue. . 1986

[9] You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands[J] . Jennifer Edson Escalas,James R. Bettman. &nbspJournal of Consumer Psychology . 2003 (3)

[10] An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective[J] . Alok Gupta,Bo-chiuan Su,Zhiping Walter. &nbspInternational Journal of Electronic Commerce . 2004 (3)

[1] Identifying key factors affecting consumer purchase behavior in an online shopping context[J] . Chung-Hoon Park,Young-Gul Kim. &nbspInternational Journal of Retail & Distribution Management . 2003 (1)

[2] An empirical study on consumer acceptance of products in electronic markets: a transaction cost model[J] . Ting-Peng Liang,Jin-Shiang Huang. &nbspDecision Support Systems . 1998 (1)

[3] Markets and hierarchies, analysis and antitrust implications: a study in the economics of internal organization. Williamson Oliver E. . 1975

[4] Reference Group Influence on Product and Brand Purchase Decisions. Bearden WO,Etzel MJ. Journal of Consumer Research . 1982

[5] "Contributions to the Theory of Reference Group Behavior.". Merton, Robert K,Alice Rossi. Continuities in Social Research . 1950

[6] Students and housewives:Difference in susceptibility to reference group influence. Park, C W,Lessig, V P. Journal of Consumer Research . 1977

[7] "Reviewoftheroleofconsumers’’transactioncostsinthetraditionalandonlineshoppingenvironments". Byramjee,Framarz,PradeepKorgaonkar. ReviewofBusinessResearch . 2013

[8] Information sources and reference group use and influence by young,single adult s in clothing purchase decisions. Byrd,Sue. . 1986

[9] You Are What They Eat: The Influence of Reference Groups on Consumers’ Connections to Brands[J] . Jennifer Edson Escalas,James R. Bettman. &nbspJournal of Consumer Psychology . 2003 (3)

[10] An Empirical Study of Consumer Switching from Traditional to Electronic Channels: A Purchase-Decision Process Perspective[J] . Alok Gupta,Bo-chiuan Su,Zhiping Walter. &nbspInternational Journal of Electronic Commerce . 2004 (3)