基于知识管理的CRM体系架构

被引：1

作者：

傅湘玲

机构：

[1] 北京大学信息管理系北京

来源：

情报理论与实践 | 2003年 / 04期

关键词：

enterprise; knowledge management/CRM; system configuration;

D O I：

10.16353/j.cnki.1000-7490.2003.04.013

中图分类号：

F270 [企业经济理论和方法];

学科分类号：

1202 ; 120202 ;

摘要：

With the formulation of customer centered competitive strategies in enterprise transformation process,customer relationship management(CRM) and knowledge management (KM) have become the focus of the enterprises'concern.This article attempts to guide the enterprise to using the idea,technology and method of KM in implementing CRM,and presents the system structure and main content of KM based CRM.

引用

页码：330 / 331+335 +335

页数：3