共 6 条
[1]
Pro-Social Consumer Influence Strategies: When and How Do They Work?[J] . Journal of Marketing . 1997 (4)
[4]
The resource-based theory of competitive advantage. Grant, R.M. California Management Review . 1991
[5]
A historical comparison of resource-based theory and five schools of thought within industrial organization theory: Do we have a new theory of the firm. Conner KR. Journal of Management . 1991
[6]
Aerican Green Strategy. Porter,Michael E. Scientific American . 1991