个人特征对科技接受度影响的差异性分析——以中国大陆和台湾地区为例

[1] A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. Steenkamp, J. E. M,Hofstede, F. T,& Wedel, M. Journal of Marketing . 1999

[2] A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results. Davis,F. D. . 1986

[3] An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior[J] . Subin Im,Barry L. Bayus,Charlotte H. Mason. &nbspJournal of the Academy of Marketing Science . 2003 (1)

[4] Perceived usefulness, perceived ease of use, and end user acceptance of information technology. Davis F D. MIS Quarterly . 1989

[1] A cross-national investigation into the individual and national cultural antecedents of consumer innovativeness. Steenkamp, J. E. M,Hofstede, F. T,& Wedel, M. Journal of Marketing . 1999

[2] A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results. Davis,F. D. . 1986

[3] An empirical study of innate consumer innovativeness, personal characteristics, and new-product adoption behavior[J] . Subin Im,Barry L. Bayus,Charlotte H. Mason. &nbspJournal of the Academy of Marketing Science . 2003 (1)

[4] Perceived usefulness, perceived ease of use, and end user acceptance of information technology. Davis F D. MIS Quarterly . 1989