共 7 条
[1]
The virtue matrix: calculating the return on corporate responsibility. Roger Martin. Harvard Business . 2 0 0 2
[2]
How to give away money intelligently. Morris and Biederman. Harvard Business . 1 9 8 5
[3]
Strategic philanthropy. Hunt A. Across the Board . 1 9 8 6
[4]
The new corporate philanthropy. Smith C. Harvard Business . 1 9 9 4
[5]
Doing good, doing better: two views of social responsibility. Stroup M A and Neubert R L. Business Horizons . 1 9 8 7
[6]
Cause related marketing: a coalignment of marketing strategy and corporate philanthropy. Varadarajan P R and Menon A. Journal of Marketing . 1 9 8 8
[7]
Changing managerial philosophies. Steiner G A. Business Horizons . 1 9 7 1