共 9 条
[1]
Do norms matter in marketing relationships?. Heide JB,John G. Journal of Marketing . 1992
[2]
Effective Interfirm Collaboration: How Firms Minimize Transaction Costs and Maximize Transaction Value. Dyer JH. Strategic Management Journal . 1997
[3]
On Distributor Commitment in Marketing Channels for Industrial Products:Contrast Between the United States and Japan. Kim Keysuk,Oh Changho. Journal of International Marketing . 2002
[4]
网络环境下的资源共享[M]. 四川人民出版社 , 高凡, 2006
[5]
Do formal contracts and relational governance function as substitutes or complements?. Poppo Laura,Todd Zenger. Strategic Management Journal . 2002
[6]
Contracts, norms, and plural form governance. J Cannon,R Achrol,G Gundlach. Journal of the Academy of Marketing Science . 2000
[7]
Two Sides to Attitudinal Commitment: The Effect of Calculative and Loyalty Commitment on Enforcement Mechanisms in Distribution Channels. Gilliland,David I.,Bello,Daniel C. Journal of the Academy of Marketing Science . 2002
[8]
Developmental processes of Cooperative inter-organizational relationships. Ring P S,VandeVen A H. The Academy of Management Journal . 1994
[9]
Market research andanalysis. LehmannDR. . 1979