计算宣传:人工智能时代的公共舆论新形态

被引:38
作者
罗昕
机构
[1] 暨南大学新闻与传播学院
关键词
计算宣传; 公共舆论; 社交机器人; 制造同意;
D O I
10.16619/j.cnki.rmltxsqy.2020.15.003
中图分类号
C912.63 [社会舆论]; TP18 [人工智能理论];
学科分类号
050301 ; 081104 ; 0812 ; 0835 ; 1405 ;
摘要
计算宣传是当前一种最新的、普遍的、全球性的宣传形式,是社交媒体平台、自动化机器人和大数据算法的集合体,旨在有组织地操纵公共舆论。计算宣传带来潜在的影响,通过伪造信息或活动"制造同意",产生"虚假民主";通过"两极分化"扰乱公共领域,撕裂社会共识;通过"武器化"的意识形态宣传改变全球地缘政治格局。计算宣传的治理,关乎世界信息传播新秩序的推进,需要多行为体的协同参与,以共建全球网络空间命运共同体。
引用
收藏
页码:25 / 37
页数:13
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