共 19 条
- [1] Get It? Got It. Good! Enhancing New Product Acceptance by Facilitating Resolution of Extreme Incongruity[J] . Journal of Marketing Research . 2012 (2)
- [2] An e-retailing assessment of perceived website-service innovativeness: Implications for website quality evaluations, trust, loyalty and word of mouth[J] . Aron O’Cass,Jamie Carlson.Australasian Marketing Journal (AMJ) . 2011 (1)
- [3] How does perceived firm innovativeness affect the consumer?[J] . Werner Kunz,Bernd Schmitt,Anton Meyer.Journal of Business Research . 2010 (8)
- [4] The good, the bad, and the ugly: Influence of aesthetics on product feature judgments[J] . JoAndrea Hoegg,Joseph W. Alba,Darren W. Dahl.Journal of Consumer Psychology . 2010 (4)
- [5] Age of acquisition and the recognition of brand names: On the importance of being early[J] . Andrew W. Ellis,Selina J. Holmes,Richard L. Wright.Journal of Consumer Psychology . 2009 (1)
- [7] Convergent Products: What Functionalities Add More Value to the Base?[J] . Tripat Gill.Journal of Marketing . 2008 (2)
- [8] The effects of exposure-order and market entry-information on brand preference: a dual process model[J] . Ronald W. Niedrich,Scott D. Swain.Journal of the Academy of Marketing Science . 2008 (3)
- [9] Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs[J] . Stephen J. Carson,Robert D. Jewell,Christopher Joiner.Journal of the Academy of Marketing Science . 2007 (2)
- [10] Early-Entrant Advantage, Word-of-Mouth Communication, Brand Similarity, and the Consumer Decision-Making Process[J] . Rajdeep Grewal,Thomas W. Cline,Anthony Davies.Journal of Consumer Psychology . 2003 (3)