运用整合科技接受模型对消费者移动支付使用意愿的解析

被引:15
作者
胡秋灵 [1 ]
孙权 [2 ]
机构
[1] 陕西师范大学国际商学院
[2] 苏州市职业大学管理系
关键词
移动支付; 消费者意愿; 科技接受模型; 理性行为理论; 计划行为理论;
D O I
10.13546/j.cnki.tjyjc.2008.06.047
中图分类号
F626 [电信企业组织和经营管理];
学科分类号
摘要
文章收集了225份样本数据,经过变量测量模型的信度与效度检验之后,再运用路径分析进行参数估计,研究结果显示整合科技接受模型具有较高的解释力。
引用
收藏
页码:119 / 121
页数:3
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