旅游感知价值和满意度与行为意向的关系

被引：103

作者：

韩春鲜

机构：

[1] 扬州大学旅游烹饪学院旅游管理系

来源：

人文地理 | 2015年 / 30卷 / 03期

关键词：

感知价值; 满意度; 行为意向; 旅游行为;

D O I：

10.13959/j.issn.1003-2398.2015.03.021

中图分类号：

F592.7 [地方旅游事业]; F713.55 [商业心理学、市场心理学];

学科分类号：

020202 ; 040203 ;

摘要：

旅游感知价值、满意度测量维度及其与行为意向之间作用路径关系研究,对旅游地产品开发与营销管理有重要的指导意义。学者对旅游感知价值、满意度及其测度内容界定差异比较大,需要进一步厘清。利用文献方法梳理旅游感知价值与满意度概念及其测量维度,剥离感知价值多维测度内容,分析其与满意度间存在的重复测量部分。在探讨测度视角的基础上,界定了旅游地核心产品属性、旅游感知价值及满意度测量维度。以无锡灵山景区为例,在问卷调研获取国内游客行为数据的基础上,利用结构方程模型验证旅游感知价值、满意度的属性构念及其影响路径,指出感知价值分别是满意度和行为意向的前因变量,但满意度不是行为意向的前因变量。

引用

页码：137 / 144+150 +150

页数：9

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