国外近十年旅游目的地游客忠诚研究综述

被引：35

作者：

曲颖

李天元

机构：

[1] 南开大学商学院旅游学系

来源：

旅游学刊 | 2010年 / 25卷 / 01期

关键词：

旅游目的地游客忠诚; 忠诚驱动因素; 忠诚细分市场;

D O I：

暂无

中图分类号：

F592 [中国旅游事业];

学科分类号：

摘要：

本文对检索到的国外近十年旅游目的地游客忠诚研究相关文献进行了较为详细的梳理和评析。内容上这些文献主要围绕对三个基本问题的分析而展开:目的地忠诚的概念内涵和识别指标、目的地忠诚的驱动因素、目的地各忠诚细分市场的差异化营销和管理。最后,笔者还对国外该领域现有文献的研究局限作了简要分析,并展望其未来可能的发展走向,以期能为国内相关研究提供参考和启示。

引用

页码：86 / 94

页数：9

共 10 条

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