“You”为什么再传播?——正、负面网络口碑再传播意愿影响因素实证研究

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?[J] . Thorsten Hennig-Thurau,Kevin P. Gwinner,Gianfranco Walsh,Dwayne D. Gremler.Journal of Interactive Marketing . 2004 (1)

Inducing word-of-mouth by eliciting surprise – a pilot investigation[J] . Journal of Economic Psychology . 2003 (1)

Word of mouth: understanding and managing referral marketing[J] . Francis A. Buttle.Journal of Strategic Marketing . 1998 (3)

Role of Product-Related Conversations in the Diffusion of a New Product[J] . Journal of Marketing Research . 1967 (3)

Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?[J] . Thorsten Hennig-Thurau,Kevin P. Gwinner,Gianfranco Walsh,Dwayne D. Gremler.Journal of Interactive Marketing . 2004 (1)

Inducing word-of-mouth by eliciting surprise – a pilot investigation[J] . Journal of Economic Psychology . 2003 (1)

Word of mouth: understanding and managing referral marketing[J] . Francis A. Buttle.Journal of Strategic Marketing . 1998 (3)

Role of Product-Related Conversations in the Diffusion of a New Product[J] . Journal of Marketing Research . 1967 (3)