西方顾客承诺研究述评

被引：13

作者：

黄文彦

蓝海林

机构：

[1] 华南理工大学工商管理学院

来源：

商业经济与管理 | 2010年 / 07期

基金：

国家自然科学基金重点项目;

关键词：

承诺; 顾客承诺; 顾客承诺的维度; 顾客承诺的前因; 顾客承诺的结果;

D O I：

10.14134/j.cnki.cn33-1336/f.2010.07.008

中图分类号：

F274 [企业供销管理];

学科分类号：

1201 ;

摘要：

顾客承诺是维系顾客的根本性心理纽带。文章介绍了顾客承诺产生的理论背景,从本质、维度、前因和后果四个方面回顾了西方顾客承诺研究的概貌。针对现有研究的问题和不足,提出了未来研究建议。

引用

页码：72 / 80

页数：9

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