产品伤害危机管理对品牌声誉与品牌忠诚关系的影响研究

被引：27

作者：

李国峰

邹鹏

陈涛

机构：

[1] 哈尔滨工业大学管理学院

来源：

中国软科学 | 2008年 / 01期

关键词：

产品伤害危机管理; 消费者行为; 品牌声誉; 品牌忠诚;

D O I：

暂无

中图分类号：

F272.3 [经营决策];

学科分类号：

1201 ;

摘要：

准确评估产品伤害危机对消费者购买行为造成的影响是企业正确管理危机的前提。现有研究多数是把消费者作为无差别的整体来研究,本研究根据品牌和客户购买决策的差异把客户分类,把消费者购买的决策过程和购买后行为提炼为品牌声誉和品牌忠诚,比较危机管理过程中消费者行为的变化,评估和剖析危机管理对消费者的影响。

引用

页码：108 / 115+134 +134

页数：9

共 10 条

[1] 中小企业发展与声誉管理 [J].

白永秀 ;

徐鸿 .

经济管理, 2001, (16) :51-55

[2]

Digital redemption of coupons: satisfying and dissatisfying effects of promotion codes[J] . Richard L. Oliver,Mikhael Shor.Journal of Product ＆ Brand Management . 2003 (2)

[3]

A note on modeling consumer reactions to a crisis: The case of the mad cow disease[J] . Joost M.E. Pennings,Brian Wansink,Matthew T.G. Meulenberg.International Journal of Research in Marketing . 2002 (1)

[4]

Brand trust in the context of consumer loyalty[J] . Elena Delgado-Ballester,José Luis Munuera-Alemán.European Journal of Marketing . 2001 (11)

[5] The influence of positive and negative affectivity on attitude change toward organizations [J].

Siomkos, GJ ;

Rao, SS ;

Narayanan, S .

JOURNAL OF BUSINESS AND PSYCHOLOGY, 2001, 16 (01) :151-161

[6]

Planning for the inevitable product recall[J] . Barry Berman.Business Horizons . 1999 (2)

[7]

The influence of brand recognition on retail store image[J] . Stephen S. Porter,Cindy Claycomb.Journal of Product ＆ Brand Management . 1997 (6)

[8]

Corporate reputation: concept and measurement[J] . Albert Caruana.Journal of Product ＆ Brand Management . 1997 (2)

[9]

The Hidden Crisis in Product-harm Crisis Management[J] . George J. Siomkos,Gary Kurzbard.European Journal of Marketing . 1994 (2)

[10]

Responding to complexity in international business development:evidence from East and Southeast Asia. Reid D,Walsh J. Proceedings of the Academy of International Business . 2001

← 1 →