共 8 条
[1]
Realize your custom ers’fu llprofit potential. A lan W H G,Leonard A S. Harvard Business . 1995
[2]
Know ledge-enab ledcustom er relationsh ip m anagem ent:Integrating custom errelationsh ip m anagem ent and know ledge m anagem ent con-cept. GebertH,Ge ib M,Kolbe L,et al. Journal of Know ledge M anagem ent . 2003
[3]
Develop ing buyer-seller relations. Dwyer F R,Schurr Pau lH,Oh Sejo. Journal ofM arketing . 1987
[4]
Custom er know ledge m anage-m ent. Garc ial M M,Annab i H. Journal of Operational Research Soc iety . 2002
[5]
Design of‘Ba’for successfu l know ledgem anagem ent-how enterprises shou ld design the p laces ofinteraction to gain competitive advantage. Nomura T. Journal ofNetwork and Computer App lication . 2002
[6]
Business m arketing:Understandwhat custom er value. Jam es C A,Jam es A N. Harvard Business . 1998
[7]
Value and Strategy:Competing successfu llyin the N ineties. M ichaelH S. . 1992
[8]
Valu ing Your Custom ers:From Quality Inform a-tion to Quality Relationsh ip Though Database M arketing. Angus J. . 1995