MOA模型的形成、发展与核心构念

被引：66

作者：

陈则谦

机构：

[1] 河北大学管理学院

来源：

图书馆学研究 | 2013年 / 13期

关键词：

信息行为; MOA模型; 核心构念;

D O I：

10.15941/j.cnki.issn1001-0424.2013.13.017

中图分类号：

G250 [图书馆学];

学科分类号：

1205 ; 120501 ;

摘要：

解释信息行为动力的MOA模型源自于传播学和营销学领域对信息接收行为的研究。MOA模型由动机(Motivation)、机会(Opportunity)、能力(Ability)3个核心构念组成,它们之间的相互关联和共同作用推动了特定行为的发生。由于模型具有较好的稳定性和对行为的预见性,MOA不仅适用于对信息接收行为的解释,在公共管理、社会资本、人力资源管理、知识管理等领域也有着较为广泛的应用。

引用

页码：53 / 57

页数：5

共 11 条

[1]

Customer-to-customer exchange: Its MOA antecedents and its impact on value creation and loyalty[J] . Thomas W. Gruen,Talai Osmonbekov,Andrew J. Czaplewski.Journal of the Academy of Marketing Science . 2007 (4)

[2]

Knowledge transfer within Japanese multinationals: building a theory[J] . Journal of Knowledge Management . 2006 (1)

[3]

Managing Knowledge in Organizations: An Integrative Framework and Review of Emerging Themes[J] . Linda Argote,Bill McEvily,Ray Reagans.Management Science . 2003 (4)

[4] Building brand community [J].

McAlexander, JH ;

Schouten, JW ;

Koenig, HF .

JOURNAL OF MARKETING, 2002, 66 (01) :38-54

[5]

The Effect of High-Performance Work Practices on Employee Earnings in the Steel, Apparel, and Medical Electronics and Imaging Industries[J] . Industrial and Labor Relations Review . 2001 (2A)

[6]

Enhancing motivation, ability, and opportunity to process public relations messages[J] . Kirk Hallahan.Public Relations Review . 2000 (4)

[7]

Carrots, Sticks, and Promises: A Conceptual Framework for the Management of Public Health and Social Issue Behaviors[J] . Journal of Marketing . 1999 (4)

[8]

Understanding of consumer behaviour as a prerequisite for environmental protection[J] . Journal of Consumer Policy . 1995 (4)

[9]

Information Processing from Advertisements: Toward an Integrative Framework[J] . Journal of Marketing . 1989 (4)

[10]

Situational Effects of Advertising Repetition: The Moderating Influence of Motivation, Ability, and Opportunity to Respond[J] . Rajeev Batra,Michael L. Ray.Journal of Consumer Research . 1986 (4)

← 1 2 →