风险承担与环境不确定对新产品开发的研究

被引:11
作者
肖婷
李垣
机构
[1] 西安交通大学管理学院
关键词
新产品开发; 环境不确定; 风险承担;
D O I
10.16192/j.cnki.1003-2053.2010.07.016
中图分类号
F273 [企业生产管理];
学科分类号
1202 ; 120202 ;
摘要
在全球性经济危机的影响下,企业家希望通过新产品开发带领企业走出困境。环境不确定和企业家风险承担是影响新产品开发的重要因素。然而,长期以来的研究却始终没有将两个重要因素联系起来进行研究。文章在分析市场环境的不确定性和风险承担的基础上,挖掘出市场环境的不确定性与企业家风险承担的内在相适应的匹配关系,并将其运用于中国的高新技术企业进行实例考察,分析结果与结论一致。
引用
收藏
页码:1077 / 1081
页数:5
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