中国农户位置消费行为研究

As a cutting\|edge problem of the welfare economics and consumer economics,Positional consumption theory give a new visual angle in researching the rural housebolds’ consumption behavior in china.Based on analyzing the characters of the rural households’ consumption behavior,This paper establised the positional consumption function equations and made a positive analysis to draw a conclusion.At last,some ideas of how to direct farm households to rational consumption are presented.