网上信任评价模型及其因素研究

被引:3
作者
于建红
机构
[1] 广东白云学院
关键词
网上信任; 拓扑结构; 信任前因; 信任表现因子; 信任结果;
D O I
暂无
中图分类号
TP393.08 [];
学科分类号
0839 ; 1402 ;
摘要
缺乏信任被认为是电子商务潜能充分发挥的主要障碍之一。在国外信任实证研究的基础上,提出了网上信任研究的拓扑结构,并分别阐述了这一模型中信任前因、信任表现因子及信任结果的构成要素。
引用
收藏
页码:36 / 38
页数:3
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