购物价值视角的C2C满意度实证分析

[1] Understanding the Emerging C2C Electronic Market in China: An Experience-Seeking Social Marketplace[J] . Jin Chen,Cheng Zhang,YuFei Yuan,Lihua Huang.Electronic Markets . 2007 (2)

[2] Effects of outcome, process and shopping enjoyment on online consumer behaviour [J]. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2006, 5 (04) : 272 - 281

[3] The effects of utilitarian and hedonic online shopping value on consumer preference and intentions[J] . Jeffrey W. Overby,Eun-Ju Lee.Journal of Business Research . 2006 (10)

[4] Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes[J] . Michael A. Jones,Kristy E. Reynolds,Mark J. Arnold.Journal of Business Research . 2006 (9)

[5] Customer value and switching costs in business services: developing exit barriers through strategic value management[J] . Annie H. Liu.Journal of Business ＆ Industrial Marketing . 2006 (1)

[6] eTailQ: dimensionalizing, measuring and predicting etail quality[J] . Mary Wolfinbarger,Mary C Gilly.Journal of Retailing . 2003 (3)

[7] Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments[J] . J.Joseph Cronin,Michael K Brady,G.Tomas M Hult.Journal of Retailing . 2000 (2)

[8] Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations[J] . Journal of Marketing . 1996 (3)

[9] Customer Satisfaction, Market Share, and Profitability: Findings from Sweden[J] . Journal of Marketing . 1994 (3)

[10] Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value[J] . Barry J. Babin,William R. Darden,Mitch Griffin.Journal of Consumer Research . 1994 (4)

[1] Understanding the Emerging C2C Electronic Market in China: An Experience-Seeking Social Marketplace[J] . Jin Chen,Cheng Zhang,YuFei Yuan,Lihua Huang.Electronic Markets . 2007 (2)

[2] Effects of outcome, process and shopping enjoyment on online consumer behaviour [J]. ELECTRONIC COMMERCE RESEARCH AND APPLICATIONS, 2006, 5 (04) : 272 - 281

[3] The effects of utilitarian and hedonic online shopping value on consumer preference and intentions[J] . Jeffrey W. Overby,Eun-Ju Lee.Journal of Business Research . 2006 (10)

[4] Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes[J] . Michael A. Jones,Kristy E. Reynolds,Mark J. Arnold.Journal of Business Research . 2006 (9)

[5] Customer value and switching costs in business services: developing exit barriers through strategic value management[J] . Annie H. Liu.Journal of Business ＆ Industrial Marketing . 2006 (1)

[6] eTailQ: dimensionalizing, measuring and predicting etail quality[J] . Mary Wolfinbarger,Mary C Gilly.Journal of Retailing . 2003 (3)

[7] Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments[J] . J.Joseph Cronin,Michael K Brady,G.Tomas M Hult.Journal of Retailing . 2000 (2)

[8] Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations[J] . Journal of Marketing . 1996 (3)

[9] Customer Satisfaction, Market Share, and Profitability: Findings from Sweden[J] . Journal of Marketing . 1994 (3)

[10] Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value[J] . Barry J. Babin,William R. Darden,Mitch Griffin.Journal of Consumer Research . 1994 (4)