共 16 条
[1]
"Including Services in the International Trade System,". Curzon,Gerard,Victoria Curzon-Price. the Conference on Trade in Ser-vices and the Uruguay Round Negotiations . 1987
[2]
"How Can Service Businesses Survive and Prosper?". Schemenner,Roger W. Sloan Management Review . 1986
[3]
Classifying Services to Gain Strategic Marketing Insights. Lovelock Christopher H. Journal of Marketing . 1983
[4]
Entry Strategies for International Markets. Root,Franklin R. . 1994
[5]
Davidson,W.H. Global Strategic Management . 1982
[6]
Marketing behavior and Executive action. Wroe Alderson. . 1957
[7]
Service Firms‘ International Entry-Mode Choice:A Modified Transaction-Cost Analysis Approach. Erramilli,M.K.,and C.Rao. Journal of Marketing . 1993
[8]
Modes of Foreign Entry:A Transaction Costs Analysis and Propositions. Anderson,Erin,Hubert Gatignon. Journal ofInternational Business Studies . 1986
[9]
Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: Resource-Based View. Capron, L,and J. S Hulland. Journal of Marketing . 1999
[10]
The Eclectic Paradigm as an Envelope for Economic and Business Theories of MNE Activity. Dunning,J.H. International Business Review . 2000